What has really benefitted me over the years of attending the summit is the amount of actionable insight I received. The earlier years focused on the fundamentals of CX. There were a lot of tracks and sessions aligned to this level of maturity.
This really helped with building out our CX strategy and framework. In subsequent years the tracks have changed, so whilst the fundamentals are still covered in a number of different sessions, now there are increasing numbers of sessions focused on getting to the next CX maturity level.
It was very useful to plan progression through the Maturity Levels throughout the years attending the summit. The construct of the summit itself helped phenomenally in this regard. Building a CX culture and engaging employees with the CX agenda continues to be a key priority for me.
I had a one-to-one sessions with Ed Thompson, and another with Jim Davies, which were very useful as they validated what we had done so far and provided me with some advice on how to move forward.
Regardless of where you are in your CX journey, you will have conversations with peers, attend workshops and sit in on roundtables and sessions that are relative to you and your specific challenges.