Cristiano Grassini Grimaldi

Cristiano Grassini Grimaldi

Senior Vice President and Innovation
Amplifon is the global leader in hearing solutions and services for retail expertise, customization, and consumer care. His nearly two decades of experience spans digital, marketing, and strategy. Cristiano’s primary focus is driving digital transformation for the Amplifon brand and delivering radically simple, personalized customer experiences that are revolutionizing the hearing solutions industry.
Before joining Amplifon in 2015, Cristiano was head of the digital strategy transformation at Poste ItaliAane Group, where he had a crucial role in the transformation plan across all business units. Previously, he was principal at Bain and Company leading international projects across different industries such as Financial Services and Telcos - helping multinational companies in their own transformation journey’s. Cristiano also spent time at Accenture, as part of their management consulting branch.
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Tuesday, 09 June, 2020 10:45 AM|Tuesday, 09 June, 2020 11:30 AM
Case Study: Reimagining Customer Experiences for the Hearing Care industry

The hearing care industry is on a positive trajectory sustained by mega-trends such as demographics, increased penetration and more digitally savvy seniors. On the other hand, the purchase and adoption of hearing aids poses several challenges to the consumer in terms of user acceptance, ease of product use and overall insight about basic information for effective daily usage.

In this session you will learn how Amplifon embraced these challenges to deliver a customer-first, innovative but human-centric experience that has shaped a multi-channel ecosystem around the needs and wants of hearing care users and HCP-hearing care practitioners.

Meet the experts face to face.