Tuesday, 09 June, 2020 09:00 AM|Tuesday, 09 June, 2020 09:30 AM
Design Your Customer Engagement Hub to Deliver Continuous Experience Throughout Customer Life Cycle
Digital business and elevated customer expectations drive the importance of real-time, contextualized customer experiences. Building a customer engagement hub is inherently complicated, and is virtually always created within a preexisting (“brownfield”) application portfolio, encompassing multiple legacy applications with various stakeholders. This session introduces you to the CEH and how you could add real-time capability to drive continuous experience.