To make ideas stick, whether internally or with customers, you need a story. This workshop will introduce a proven approach to storytelling that builds the case, and support, for change. Attendees will create their own stories and refine them through collaborative feedback among the group and the moderator.

In B2B environments, complex projects deliver high revenue, but also create complexities. This session will explore the dynamics of complex buying, and owning, scenarios using technology buying as the context. Attendees will learn the levers they can pull to deliver a continuous experience that builds confidence and delivers results for all involved parties.