To make ideas stick, whether internally or with customers, you need a story. This workshop will introduce a proven approach to storytelling that builds the case, and support, for change. Attendees will create their own stories and refine them through collaborative feedback among the group and the moderator.
Hank Barnes
Distinguished VP Analyst
Hank Barnes is a Chief of Research, focused on Enterprise Buying Behavior, in Gartner's Tech and Service Provider team.
Mr. Barnes guides Gartner's research efforts to understand the dynamics, challenges, and frustrations enterprises face when buying technology products and services.
The research shapes our advice to those responsible for marketing technology products and services, general managers responsible for product portfolios, and startup CEOs--with a goal of helping them make better, faster decisions and improved execution plans to drive success for their customers and their business.
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Mr. Barnes guides Gartner's research efforts to understand the dynamics, challenges, and frustrations enterprises face when buying technology products and services.
The research shapes our advice to those responsible for marketing technology products and services, general managers responsible for product portfolios, and startup CEOs--with a goal of helping them make better, faster decisions and improved execution plans to drive success for their customers and their business.
Tuesday, 09 June, 2020 / 08:00 AM - 09:30 AM BST
Workshop: Storytelling
Tuesday, 09 June, 2020 / 02:30 PM - 03:15 PM BST
Creating Continuous Customer Experiences Across Complex Enterprise Projects
In B2B environments, complex projects deliver high revenue, but also create complexities. This session will explore the dynamics of complex buying, and owning, scenarios using technology buying as the context. Attendees will learn the levers they can pull to deliver a continuous experience that builds confidence and delivers results for all involved parties.