llona Hansen is a Research Director in the application research group. She is responsible for managing research in the area of CRM application strategies, and is co-authoring the Sales Force Automation MQ and the CRM Lead Management MQ. Mrs. Hansen has extensive knowledge of sales technologies, including sales acceleration applications and Partner Relationship Management (PRM) applications for the indirect sales approach. She has additional expertise in providing guidance for setting up sales organizations, sales processes and how to bridge organizational structures. She furthermore covers CRM strategies, helping customers in setting up a project plan for implementing and/or renewing their CRM system.
Ilona Hansen
Ilona Hansen
Sr Director Analyst
Wednesday, 22 May, 2019 04:45 PM|Wednesday, 22 May, 2019 05:30 PM
Ask the Expert: AI in B2B Sales Organizations — What Results to Expect?
AI technologies can support long-winded B2B sales processes but might support the automation of business process steps. But which AI technologies are really working for a B2B organization? What are these technologies and what is their impact on achieving revenue targets? This session is facilitating the opportunity to interact in a group of limited end users with the analyst for an open discussion.
Thursday, 23 May, 2019 09:00 AM|Thursday, 23 May, 2019 09:30 AM
CRM Lead Management, Fueling Your B2B Revenue Growth
Lead management applications integrate business process and technology to close the loop between marketing and direct or indirect sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management — which is the foundation for revenue growth. This session provides answers to questions such as “Why is Lead Management important for B2B?” and “How can we be successful with out CRM Lead Management?"
Thursday, 23 May, 2019 12:15 PM|Thursday, 23 May, 2019 01:30 PM
Women in Technology: Networking Lunch
Join us for this women in Tech networking lunch where you can connect with your peers over current topics for women. You will have the opportunity to meet and exchange with your peers and participate in brainstorming around your challenges，key solutions and best practices. The goal is to share your perspectives and experiences， develop relationships that support ongoing discussions and collaboration，and explore how to embrace diversity，foster culture and instill the mindset traits required by high-performing teams.