Tuesday, 09 June, 2020 / 01:30 PM - 02:15 PM BST
CRM Markets — What Is Happening, and as a User, Do I Need to Be Bothered?
Looking at the global CRM industry which is a huge $48billion market - in fact its not a market but a large collection of distinctly different markets. What are the key trends we're seeing, not necessarily technology based. And how do these vary by vendor, region, industry and software segment?
Using some of the Gartner's market share survey and software forecasts. What do these forecasts mean, what is happening with SaaS, multicloud digital transformation deals and what is happening with marketplaces like Salesforce's AppExchange etc.? Also how much organizations spend on CRM, CX and services etc.