Julian Poulter

Julian Poulter

Sr Director Analyst
Julian Poulter is a Senior Director Analyst in the Product Marketer team providing a broad holistic view of the CRM market, the major CRM vendors and many go to market issues relevant to product marketers and tech CEOs. Mr. Poulter is based in the U.K.

His main focus areas are: Sales technologies, sales enablement and effectiveness working primarily high tech clients. In addition he covers customer success and account based marketing ( ABM). He works mainly with product marketers, CEOs and sales leaders, on go-to-market issues and anything "sales."
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Monday, 08 June, 2020 05:15 PM|Monday, 08 June, 2020 05:45 PM
CRM Industry Solutions — What's Happening in the Market

As technology matures many vendors expand their offerings to fit niche vertical industries. Other vendors differentiate by being industry specialists. This presentation looks at the state of the CRM technology vendors and which vendors are covering which industries and what does an industry solution comprise.

Tuesday, 09 June, 2020 08:00 AM|Tuesday, 09 June, 2020 08:45 AM
Ask the expert: CRM Markets — What is Happening and What Do I Do About It?

Looking at the global CRM industry, currently worth a massive $48billion, we find that it is not a market but a large collection of distinctly different markets. In this presentation we will go through: What are the key trends we are seeing, and how do these vary by vendor, region, industry and software segment? We will use Gartner's market share survey and software forecasts to delve deeper, but what do these forecasts mean, and what is happening with SaaS, multi cloud digital transformation deals. Furthermore we will explore what is happening with marketplaces like Salesforce's AppExchange and we will look at how much organizations spend on CRM, CX and services.

Tuesday, 09 June, 2020 01:30 PM|Tuesday, 09 June, 2020 02:15 PM
CRM Markets — What Is Happening, and as a User, Do I Need to Be Bothered?

Looking at the global CRM industry which is a huge $48billion market - in fact its not a market but a large collection of distinctly different markets. What are the key trends we're seeing, not necessarily technology based. And how do these vary by vendor, region, industry and software segment?
Using some of the Gartner's market share survey and software forecasts. What do these forecasts mean, what is happening with SaaS, multicloud digital transformation deals and what is happening with marketplaces like Salesforce's AppExchange etc.? Also how much organizations spend on CRM, CX and services etc.

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