Penny Gillespie is a Vice President focused on digital commerce, which includes digital commerce platform technologies and mobile strategies for commerce with an emphasis on digital customer experience. Ms. Gillespie focuses on digital personalization. She also serves as the Lead Analyst for Salesforce and works to maintain consistent positions across multiple facets of research pertaining to Salesforce.
Penny Gillespie
Penny Gillespie
VP Analyst
Wednesday, 22 May, 2019 01:30 PM|Wednesday, 22 May, 2019 02:15 PM
Be Trustworthy in Every Digital Interaction to Drive Business Results
Trust is hard to earn but easily lost. Organizations that are perceived as trustworthy produce better business results. Adopt the characteristics of trustworthy organizations and incorporate the attributes of a trustworthy customer experience to drive your business results. Make sure your technology is trustworthy.
Thursday, 23 May, 2019 08:00 AM|Thursday, 23 May, 2019 08:45 AM
Personalization and Privacy: How to Leverage Both to Drive Business Value
Organizations that incorporate privacy into personalization will deliver more compelling customer experiences, drive data value and be more profitable. Companies often operate under misconceptions that personalization and privacy are conflicting efforts versus symbiotic opportunities. This session will debunk these myths, explain how to identify optimum opportunities and demonstrate how to deliver enterprise value.
Thursday, 23 May, 2019 02:45 PM|Thursday, 23 May, 2019 03:30 PM
Ask the Expert: How to Instill Trust in a Digital World
Exemplifying trust enables organizations to reduce operational costs and increase revenues. Trustworthiness matters — especially in digital experiences. This session that addresses the most commonly asked questions pertaining to trust — the importance of trust, how to build trust, and how to be trusted.