Susan Greenfield
Guest Keynote

Susan Greenfield

Expert on the Human Mind and Renowned Brain Researcher
Baroness Susan Greenfield CBE, is a British scientist, writer, broadcaster and member of the House of Lords. Specialising in the physiology of the brain, Susan researches the impact of 21st century technologies on the mind, how the brain generates consciousness and novel approaches to neurodegenerative diseases such as Alzheimer's and Parkinson's. Susan has written a range of non-specialist books on issues relating to the mind and brain for the general reader.

Baroness Greenfield took a DPhil in the Oxford University Department of Pharmacology and subsequently held research positions at the College de France, Paris and NYU Medical Centre. She has received 30 Honorary Degrees from British and foreign universities. Susan has been profiled in a wide range of papers and magazines, voted one of the 100 most influential women in Britain. She has been Forum Fellow at the World Economic Forum at Davos for the last ten years and has addressed the European Parliament on the impact of technology. In 2012, Susan became a Governor of The Florey Institute for Neuroscience and Mental Health and also started to support the IAB. In 2014, Susan was awarded an Honorary Doctorate at Middlesex University and in 2015, Susan was awarded the Honorary Life Member of Healed by Compassion.

In her illuminating and lively presentations, Susan Greenfield illustrates how the massive growth of electronic media is fundamentally altering our brains and central nervous system and that while change is inevitable, companies must choose how to respond to that change.

Susan Greenfield shares invaluable advice on leadership and the human mind and is immensely popular with audiences around the world.
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Monday, 08 June, 2020 11:15 AM|Monday, 08 June, 2020 12:00 PM
Guest Keynote: The Neuroscience of Subjective Experience — What is Happening in the Customer’s Brain?

Consciousness is the ultimate miracle, - and enigma. However most people take this subjective inner state for granted without ever reflecting on what could possibly be happening in their brain each day of their waking lives. We will explore this deeply fascinating question from the perspective of neuroscience, using a wide range of examples from daily life such as waking up, walking the dog, dreaming and experiencing pain to see how the following considerations are key to every waking moment of the customer experience: intensity and synergy of the senses, extent of pre-existing associations, and arousal levels. Although we will not solve the problem of how the water of objective brain mechanisms transforms into the wine of subjective consciousness, we shall end up with a much clearer idea of the combination of factors that drive, shape, and control it.

Meet the experts face to face.