Christopher Summer
Guest speaker

Christopher Summer

Head of Customer Analytics and CRM
Dr. Christopher Summer, Head of Customer Analytics and CRM at BAWAG PSK. Christopher started his professional career at Boston Consulting Group and McKinsey, where he put his PhD in Mathematics into use in the risk management area, building Basel compliant models. After various management positions in Austrian banks in operations and risk management, he and his department at BAWAG PSK are responsible for contacting the right customers with the right actions using the right channel at the right time.
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Tuesday, 19 November, 2019 04:00 PM|Tuesday, 19 November, 2019 04:45 PM
Case Study: Generating Value From Raw Customer Data Using A Deep Learning Challenger Model

Daily customer activities, e.g., customers logging into banking app or withdrawing money, create a huge amount of data. Previously meaningful events had to be defined “by hand” by experts, but now deep learning allows BAWAG PSK to automatically extract the full value out of this otherwise often unused data. BAWAG PSK decided to use a challenger approach on the existing churn model to understand the potential of deep learning for this. Join this session to learn how this new churn model was implemented and how partnerships with deep learning experts from a local university helped ensure usage of state-of-the-art methodologies.

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