An accurate and precise system of measurement is a major factor in an organization’s success. Despite improvements in our ability to measure growth, cost, efficiency, quality, risk, and more; most companies tend to fall victim to the traditional performance measurement pitfalls that have plagued the business world and public sector for decades. Common pitfalls include measures that fail to yield actionable insight, produce a sense of apathy, or employee rebellion, and unintentionally encourage negative behavior. This presentation will examine how technical capabilities to collect and analyze data when coupled with the right performance measurement discipline can create enormous value. While the intended audience of this session is primarily for data and analytic leaders, it should be useful for anyone interested in how to improve their organization’s ability to measure performance and link metrics to business outcomes.