Data and analytics leaders serve in many forms. Whether you are the chief data officer, a department head focused on the numbers, or simply the go-to data “guru” in your workgroup — your organization is counting on you. So, find your purpose. Perhaps you want to put AI at the center of your business model, create a data literate workforce, or ensure the ethical use of data. Regardless of your initiatives, you will lead them in a world of continuous change where it is not always easy to do the right thing. Are we building a data-driven organization or creating a tyranny of metrics? Are we optimizing business outcomes with analytical insights or violating personal privacy? This opening keynote to Gartner’s 2019 Data & Analytic Summit will show you how to lead with purpose in an ambiguous world.