Mars Petcare is positioned to collect information on the behavior, health, and genetics of pets around the world through our nutrition, health, and pet service businesses – and want to use that privilege to be a force for good.5 years ago, Mars Petcare began building a data and analytics organization to democratize data. Focusing on a leading-edge data mesh, advanced analytics that translate insights to impact and diligent governance, significant business value is being delivered. Learn how data and analytics is driving smarter business decisions, enabling a more personalized approach, and transforming the pet care industry.
Speaker Bio
Case study
Matt Keylock
Chief Data & Analytics Officer
Matt has been working in data and analytics since he joined a start-up called dunnhumby in 1996. He spent 19 years at dunnhumby building expertise in data, analytics and loyalty, 7 of which were spent growing dunnhumby’s business over in the US. Matt returned to the UK in 2014 and set up his own data consulting business, which evolved into a role leading data and insights at Net-A-Porter in the world of e-commerce and luxury fashion. Matt joined Mars Petcare in 2017 in the role of Chief Data & Analytics Officer, and leads the global data strategy. He is a keen hockey player, has four children and a cat named Bo.
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Wednesday, 24 May, 2023 / 04:30 PM - 05:00 PM BST