CEOs are turning to business model innovation and digital investments to drive growth. This finding is supported by Gartner’s 2019 CIO Survey in which 49% of surveyed CIOs said their business model has changed or will change within 12 months.
New business models will bring together new customers, services and experiences, and use the business ecosystem. The business model has to be brought to life in the operating model, shaping people, business processes, technology and information. This is complex and can’t be done without business architecture to help design the future business and operating models, and shape the execution. Business architects will need to work closely with business executives and business teams. In many instances, they will work for, and even report to, business executives.
Business leaders and strategists will adopt business architecture as a discipline and use its deliverables to make technology-enabled investment decisions. If business architects don’t work closely with business leaders, technology-enabled initiatives will be impeded. This could result in organizations failing to deliver targeted business outcomes, speed to value, and time to market.