Enterprise architects who fail to manage their personal brand will be defined by others — and they may not like it! Transitions such as a new business strategy, a promotion or move to a new enterprise, are key moments to evaluate brand “fitness for purpose.” This session provides simple practical tools to allow enterprise architects to take control of their brand in times of transition.
Philip Allega
VP Analyst
Philip Allega is an analyst, developing research on the discipline of enterprise architecture (EA) for EA and technology innovation leaders. In 2021, Mr. Allega will continue to bring clarity to the use of the discipline in support of business strategy planning and transformation. Strategic casting, business design, innovation, planning, M&A, incubator guidance, delivery support, and debt management are but a few of the key areas the EA role and discipline will continue to support in coming years.
In his 23rd year as an analyst, he is frequently called upon to teach, coach, and critique business and IT leadership concerning EA, technology innovation, cost management, resource allocation, people development, time, financial and risk management, and business and operating model design decisions. Typical industry discussions include government, financial services, manufacturing, CPG, and retail. Past roles at Gartner included numerous conference chair roles, assigned coach to named accounts, agenda manager of research, and team manager of analysts.
He has worked in EA for 30 years. He is a Freeman of the City of London and a Liveryman in the Worshipful Company of Information Technologists, a City of London livery company.
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In his 23rd year as an analyst, he is frequently called upon to teach, coach, and critique business and IT leadership concerning EA, technology innovation, cost management, resource allocation, people development, time, financial and risk management, and business and operating model design decisions. Typical industry discussions include government, financial services, manufacturing, CPG, and retail. Past roles at Gartner included numerous conference chair roles, assigned coach to named accounts, agenda manager of research, and team manager of analysts.
He has worked in EA for 30 years. He is a Freeman of the City of London and a Liveryman in the Worshipful Company of Information Technologists, a City of London livery company.
Wednesday, 10 June, 2020 / 02:15 PM - 03:00 PM BST
Remaster Your Personal Brand in Times of Transition
Wednesday, 10 June, 2020 / 04:15 PM - 05:45 PM BST
Workshop: Using SIPOC to Create EA Services
This workshop explores a wireframe to develop EA services, bringing clarity to EA as a management consultancy. Attendees will have the opportunity to create their own EA services, tell stories to vet their appetite, and identify metrics to demonstrate success. Derivative uses to support engagement, define EA value, and support tool purchase and use will round out the session.
Thursday, 11 June, 2020 / 10:30 AM - 11:15 AM BST
Setting the Benchmark Criteria for Your Enterprise Architecture and Technology Innovation Leaders
The EA role is not a commodity for comparison. Determining what EA you will use for whom, to make what kind of decision and when will depend upon your IT organization archetype, skills, maturity, and perceptions of span of control and span of influence. Challenges to overcome include long-lived misconceptions of EA. This session will help you recast EA given your desires and constraints.