How to Influence and Persuade Leaders of EA Value in Decision Making


To gain stakeholder interest and engagement in the value proposition of EA, enterprise architecture and technology innovation leaders can use a three-act structure of storytelling.


Read this report, and learn how to:  


  • Use the art of storytelling to engage challenging stakeholders and gain a mandate to support EA's roles in making decisions.
  • Tell stories in which the heroes are those who consume EA advice, not stories in which the heroes are enterprise architects.


  • Simplify complex and technical communications by a simple storytelling structure used by many of the world's best storytellers.


  • Communicate stories about how EA can be used to make smarter innovation decisions, add robustness to the innovation planning process, support in-flight projects, and aid in the fitness assessment of current-state assets in business terms, not technical terms.

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