Emma Lindley
Guest Speaker

Emma Lindley

Emma Lindley is an advisor on digital identity and co-founder of Women in Identity; a not for profit organisation focused on developing talent and diversity in the identity industry.
Over a career of 16 years in identity Emma has held various roles, most recently as Head of Identity and Risk at Visa, previous board level roles at Confyrm, Innovate Identity and The Open Identity Exchange, and was instrumental in the commercial development of GB Group’s position in the identity market back in 2003.
She has been recognised in the KNOW Identity Top 100 leaders in Identity in 2017, 2018 and 2019 and was voted CEO of the year at the KNOW Identity Awards in 2017. She was listed in the Innovate Finance Powerlist for Women 2016 and 2017 and In 2019 she was named one of the UK’s Top 100 TechWomen. She has an MBA from Manchester Business School where she completed a thesis on Competitive Strategy in the Identity Market.
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Friday, 13 March, 2020 01:45 PM|Friday, 13 March, 2020 02:15 PM
Case Study: Crushing Bias — Why the Digital Identity Needs Diversity

The way we currently design and build Digital Identity products is woefully unrepresentative of the very customers they need to recognise. Inherent bias in ID processes introduces huge risk into every aspect of the customer journey - and you'll be surprised at how many different ways we are all intrinsically biased!
Emma Lindley from Women In Identity will highlight new areas of risk being introduced through unconscious bias and low diversity across the identity sector:
1 Poor customer conversion rates because the computer simply can't recognise good customers
2 Lack of confidence in your product because of increased errors and "exception handling"
3 Lack of innovation, caused by a simple lack of difference in thinking across teams

Emma will share learnings from the Women In Identity community that can help product and CX designers and developers take a much more inclusive approach to their work

Meet the experts face to face.