Less than half of forecast deals end up being closed, and 21% are indefinitely stalled. A major contributor to the problem is that B2B customers are overloaded with information, their own organizational complexity, and an increasing uncertainty about future business conditions. During this session, you will learn best practices in using customer data and insights to engage B2B buying groups in productive conversations by helping customers:
● Collectively make sense of available information and options
● Overcome risks and challenges within their organization
● Feel confident in moving forward with a seemingly ambitious purchase