Since 2012, Gartner's CMO Spend Survey has been a strategic bellwether, and vital planning tool. 2019 to 2020's survey widened its geographical scope, including France and Germany alongside North America and the U.K. In this session, you'll learn: 1) Marketing budget trends, and their impact on your strategy 2) Budgets across core channels and capabilities 3) Building robust budgets for the future.