Jennifer Polk

Jennifer Polk

VP Analyst
Jennifer Polk delivers research and advise on personalization, digital commerce and multichannel marketing, specifically strategies, best practices and tools to deliver personalized interactions that improve business results.
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Monday, 18 May, 2020 02:15 PM|Monday, 18 May, 2020 03:00 PM
Signature Series: Gartner 2020 Top Trends and Marketing Predictions

The future promises new insights and advancements in targeting and personalization. Yet, consumers’ tenuous trust in brands and weariness of data misuse threaten to undermine machine-driven intelligence. At the same time, social and environmental issues are gaining mindshare among consumers and shifting expectations of how corporations and brand should respond.

In this session, you'll learn:

● What are the top trends influencing consumer behavior

● What are the key drivers impacting the future of marketing

● How should you brace your brand and prepare for both

Monday, 18 May, 2020 05:55 PM|Monday, 18 May, 2020 06:15 PM
Magic Quadrant for Personalisation Engines

Gartner’s 2019 Magic Quadrant for personalisation engines profiles leading providers and illustrates the evolution of one of the most in-demand marketing technologies.
In this session, you’ll learn:
● Who are the leading providers in the personalisation engine market and why?
● What capabilities and characteristics to seek in a personalisation engine vendor?
● How the market for personalisation tools is evolving and converging and the implications?

Wednesday, 20 May, 2020 10:00 AM|Wednesday, 20 May, 2020 10:45 AM
Ask the Expert: Master and Measure Marketing That Drives Digital Growth

E-commerce is over 10% of marketers' budget, but much of that spend is wasted if marketers can't measure its impact on top and bottom line growth. Gartner's Hierarchy of Digital Commerce Metrics shows the link between strategic business goals and tactical execution to ensure spend and effort to drive digital growth.

In this session, you'll learn:

● Which marketing metrics to use to track your impact on digital growth

● How to connect digital growth to marketing strategy, operations and tactics

● How to use the hierarchy of metrics to communicate, evaluate and optimize results

Meet the experts face to face.