For most companies, future business growth and success will hinge on the next generation of consumers. This influential group has unique values, behaviors and expectations when it comes to the digital landscape (for example, values of identity and creativity are uniquely relevant compared to other age groups) , so marketers will need to adjust their digital strategy to align with their values, capture their attention and ultimately generate sales. In this session, you will learn:
- About young consumers’ unique digital behavior and path to purchase.
- How to adjust your marketing mix to align with their digital expectations.
- How to generate content that resonates.