Lindsey Roeschke

Lindsey Roeschke

Director Analyst
Lindsey Roeschke is an Analyst specializing in consumer and cultural insights. In her role, Ms. Roeschke studies cultural influences on consumers, behaviors in the food and beverage space, and the impact of shifting consumer expectations on advertising.
Read More Read Less
Monday, 18 May, 2020 02:15 PM|Monday, 18 May, 2020 03:00 PM
The Future of Digital Advertising: How to Reach the Next Generation of Consumers

For most companies, future business growth and success will hinge on the next generation of consumers. This influential group has unique values, behaviors and expectations when it comes to the digital landscape (for example, values of identity and creativity are uniquely relevant compared to other age groups) , so marketers will need to adjust their digital strategy to align with their values, capture their attention and ultimately generate sales. In this session, you will learn:

- About young consumers’ unique digital behavior and path to purchase.
- How to adjust your marketing mix to align with their digital expectations.
- How to generate content that resonates.

Tuesday, 19 May, 2020 10:15 AM|Tuesday, 19 May, 2020 11:45 AM
Workshop: Unlocking the Power of Consumer Insight to Drive Marketing Success

The importance of building a consumer-centric marketing strategy has never been more vital, but many organizations don't know how to do it successfully. Marketing leaders are often drowning in data about WHAT consumers are doing, but in order to connect on a deeper level and reveal opportunities for customer growth and loyalty, they also need to understand WHY. In this interactive workshop, attendees will:
1. Get smart on consumer values and cultural drivers
2. Unearth touchpoints where consumer insights can inform marketing planning and strategy
3. Put learnings to practice through collaborative activities

Wednesday, 20 May, 2020 08:45 AM|Wednesday, 20 May, 2020 09:45 AM
Roundtable: Selling Your Vision Across the C-Suite

After the challenge of articulating a marketing vision, there is no more important task than getting buy in from executive peers and stakeholders across the organization. CMOs cannot deliver agile strategies in isolation and gaining top-level direction from the board and CEO is essential. In this session we will discuss how the empowered CMO builds support through partnerships, governance programs, and strategic investments. Attendees will leave with a new understanding of how to build consensus and win support for their strategic vision, guide corporate decision making processes, and lead their organizations through change.

Meet the experts face to face.