People accept robots that look like cartoons, or seem to be human, but reject uncanny resemblances - those resemblances somewhere between a person and a cartoonish depiction. The Uncanny Cliff of Privacy occurs when too much (rather than too little) data is used to personalize customer experiences, and begins to feel creepy. How do marketers figure out where the right balance is, and respect consumers' privacy preference? Heather West, Head of Policy for the Americas at Mozilla, will join us in this session to explore the following topics:
- How do consumers feel about their privacy and their data?
- How do brands and platforms in plan for a future that includes more regulation and increasingly limited access to data?
- How should I construct marketing and advertising programs that respect consumers' privacy preferences?