Many organizations are hesitant to "take sides" on contentious societal issues out of a fear of negative backlash. But Gartner research finds that audience response to companies willing to take a stand is significantly more positive than negative. This session will help CMOs:
● Understand new audience expectations for societal issues engagement, as well as how audiences respond to organizations they see taking a stand on a contentious issue, and
● Learn how to analyze engagement with societal issues as a true differentiator, that can lead to great brand connection and customer engagement.