Richard DeLisi

Richard DeLisi

VP, Advisory
Richard DeLisi is VP, Advisory within Gartner's Customer Experience, Customer Service and Communications practices since 2006. In 2018, he was named a Gartner Fellow.
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Tuesday, 19 May, 2020 10:15 AM|Tuesday, 19 May, 2020 11:00 AM
Navigating New Audience Expectations: Determining When and How to Engage in Contentious Issues

Many organizations are hesitant to "take sides" on contentious societal issues out of a fear of negative backlash. But Gartner research finds that audience response to companies willing to take a stand is significantly more positive than negative. This session will help CMOs:

● Understand new audience expectations for societal issues engagement, as well as how audiences respond to organizations they see taking a stand on a contentious issue, and

● Learn how to analyze engagement with societal issues as a true differentiator, that can lead to great brand connection and customer engagement.

Meet the experts face to face.