Rick LaFond

Rick LaFond

Sr Principal, Advisory
Rick LaFond serves as an Advisor in Gartner's marketing practice. In this role, Mr. LaFond offers marketing leaders strategic guidance to more confidently make key decisions and execute critical projects. His core areas of focus include demand generation, content marketing, sales enablement, lead management, messaging and account-based marketing.
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Monday, 18 May, 2020 02:15 PM|Monday, 18 May, 2020 03:00 PM
The Building Blocks of a World-Class Account-Based Marketing Plan

While an increasing number B2B Marketing leaders choosing to invest in Account-Based Marketing (ABM) programs, brands frequently struggle to get those programs off the ground—often due to uncertainty as to where to start and/or because initial efforts have fallen flat. Thorough upfront planning, with input from both marketing and sales, is essential for ABM success. In this session, you will learn:

- The key components of an ABM plan that will put you in a position for both short- and long-term success
- Best practices in collaborating with sales partners to assemble and refine inputs for an ABM plan

Meet the experts face to face.