Rick LaFond

Rick LaFond

Sr Principal Analyst
Rick LaFond serves as an Analyst in Gartner's marketing and communication practice.

In this role, Mr. LaFond works with marketing leaders to optimize go-to-market strategy and execution, specializing in the manufacturing and natural resources industry.

Mr. LaFond's coverage areas include digital marketing, demand generation, content marketing, sales enablement, lead management, messaging and account-based marketing.
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Monday, 18 May, 2020 / 02:15 PM - 03:00 PM BST
The Building Blocks of a World-Class Account-Based Marketing Plan

While an increasing number B2B Marketing leaders choosing to invest in Account-Based Marketing (ABM) programs, brands frequently struggle to get those programs off the ground—often due to uncertainty as to where to start and/or because initial efforts have fallen flat. Thorough upfront planning, with input from both marketing and sales, is essential for ABM success. In this session, you will learn:

- The key components of an ABM plan that will put you in a position for both short- and long-term success
- Best practices in collaborating with sales partners to assemble and refine inputs for an ABM plan

Meet the experts face to face.