Your destination for marketing excellence, strategy and innovation

  • Drive your marketing vision, communicate your strategy and lead with confidence
  • Gain critical insights to navigate global/local market changes and socioeconomic shifts
  • Deliver an exceptional customer experience across all channels and touchpoints
  • Understand marketing data and analytics to achieve your goals and measure success
  • Evaluate the vast martech landscape and identify the solutions that support your goals
  • Identify platforms and tools to influence B2B buying, engagement and growth

Join a community of CMOs and Marketing Leaders

By attending Gartner Marketing Symposium/Xpo® you’re joining a community of trailblazers, thought leaders and industry experts pushing the bounds of marketing. This conference is the one place you can access research-backed sessions, get expert advice on your specific challenges and interact with colleagues — all in one place, over three days.


Meet with Gartner experts behind the latest research and take advantage of your opportunity to talk with them in a private Gartner one-on-one during the conference.


Get inspired by visionary leaders who have unique perspectives on marketing strategy, leadership, technology and business.


Be part of a collaborative community with your fellow marketers from all industries and dive into thoughtful conversations spurred by powerful sessions. 

Technology Solutions

Evaluate cutting-edge marketing technology vendors in the Solution Showcase and during solution provider sessions. 

Who should attend

Marketing experts:

  • Chief marketing officer
  • Chief customer officer
  • Head of marketing
  • Head of digital marketing
  • Business-unit leader

Marketing leaders:

  • VP customer experience
  • VP customer insight
  • VP marketing data and analytics
  • VP marketing technology
  • VP content marketing 

Marketing teams focused on:

  • Social media
  • Content marketing
  • Marketing trends
  • Design and strategy
  • Multichannel marketing

Gartner CMO Circle program

The Gartner CMO Circle program offers an exclusive and targeted experience to CMOs and attendees who are the true heads of marketing in their organization.

Modern CMOs must shepherd their brand through a complex cultural landscape, create an environment that can attract, retain and develop talent, and effectively communicate the value of marketing to other leaders, all while driving revenue and improving customer experience. This exclusive CMO Circle experience at Gartner Marketing Symposium/Xpo® exposes you to the data, the insights and the collaboration to succeed in this increasingly challenging environment — both personally, from finding your own purpose and job satisfaction, and professionally. 

Application and approval required.

Honestly one of the best conferences I have ever been to. The sessions are impactful and thought-provoking without sales pitches, which was awesome! I am among a lot of like-minded executives, which is refreshing for a conference of this caliber.

Amanda K.

Sr. Digital Campaign Optimization Manager, Optum

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