Danielle Schön
Case study

Danielle Schön

Digital Business Project Manager
Danielle Schoen has over 6 years of experience in various digital management roles with her core competencies being bridging the gap between business and technology and getting from strategy to execution. Her focuses include digital and business transformation, PPM, enterprise agility, and culture/employee engagement. Her most recent achievement includes enabling her past company, Porsche Holding GmbH, to embrace digital transformation by leading cross-organizational teams to implement an eCommerce ecosystem in a complex technical landscape and company culture. She has now started her own independent consulting firm.
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Thursday, 11 June, 2020 / 10:30 AM - 11:15 AM BST
Case Study: E-Commerce Transformation in the Automobile Industry — How to Get From Strategy to Execution

In order to keep up with the changing times, Porsche Holding GmbH Salzburg has been faced with what it means to build a scalable E-Commerce Ecosystem in a not so agile technical landscape. From multiple stakeholders, to silos, legacy systems and constant competitive pressure, what is the best strategy and technical direction to take on such a project and how should it be decided and implemented? Dive deep into every aspect of what managing this transformation has meant for Porsche Holding GmbH.

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