Some senior executives and their investors are becoming afraid of trade wars and other economic uncertainties. Meanwhile, CFOs are in love with the illusion of certainty that waterfall budgeting creates. To gain real control, they have to give up the illusion of control. Finance teams have often forgotten the primary reason for which they control spending — to maximize the value they report. Business value isn’t absolute, it needs to be developed and demonstrated through continuous iterations. Conditional budgeting overcomes uncertainty by setting the guardrails around what development products might be worth to the organization and how best to deliver that value.