Our modern day working life is in a state of crisis. The pressure of being connected 24/7, we are struggling to be both constantly creative and constantly productive to keep up with the never-ending demands of our jobs – and it’s not working. The scramble to keep up with the expectation of a never-ending stream of creative output has resulted in a culture that is obsessed with hustling. In the rush to boost performance, we have become over-worked, over-scheduled and overwhelmed. Our obsession with productivity -- to-do lists, life hacks, morning routines -- is making us less productive. Rafah will explain why we need to redesign our workday around creativity -- not just efficiency. Backed with extensive research and case studies, Rahaf pushes past common solutions to these problems to tackle the deeper cultural questions.