Ananth has extensive experience in driving data-driven transformation in digital, organizational and Marketing through an integrated approach tying data, process, technology, culture and people. At IBM, Ananth leads Global Marketing, responsible for Marketing sourced growth of the Unified Governance & Integration business. Prior to IBM, Ananth has led Marketing Strategy, Marketing Technology & Demand analytics, Field & Global Campaign management, Business Intelligence & Decision Sciences organizations at Dell Technologies and CA Technologies.