Commercial innovation is a novel way for the supply chain to support business growth by developing offerings above and beyond the product. To realize it, CSCOs must focus on three capabilities: deliver customer enablement opportunities, differentiate experiences through supply chain as a service offering and integrate customer needs and wants via digital twin of the customer.

Creating a compelling digital transformation strategy and roadmap is often a challenge for CSCOs. It requires answering 3 key questions : why? what? how? It requires documenting current gaps, identifying future state, and prioritizing initiatives to deliver business value. Attend this roundtable to discuss your challenges and learn from peers about best practices for creating a compelling supply chain digital strategy and roadmap that your board of directors will approve.