Commercial innovation is a novel way for the supply chain to support business growth by developing offerings above and beyond the product. To realize it, CSCOs must focus on three capabilities: deliver customer enablement opportunities, differentiate experiences through supply chain as a service offering and integrate customer needs and wants via digital twin of the customer.

Supply chain professionals rely on digital technology to help inform their decisions for many different business objectives, from recovering from disruptions to customer experience to cost optimization. But rarely are CSCOs satisfied with the the returns on their digital investments. Join this session to learn about a new approach to digital technology that will multiply the decision-making power of your supply chain.

Creating a compelling digital transformation strategy and roadmap is often a challenge for CSCOs. It requires answering 3 key questions : why? what? how? It requires documenting current gaps, identifying future state, and prioritizing initiatives to deliver business value. Attend this roundtable to discuss your challenges and learn from peers about best practices for creating a compelling supply chain digital strategy and roadmap that your board of directors will approve.