Martyn Edwards
Case Study

Martyn Edwards

Head of Supply Network Operations Transformation
Martyn’s career spans the retail sector and both the drinks and tobacco industries. His experience has been in both line and project roles at local, regional and global levels across trade marketing, supply chain management, S&OP development and data governance. Currently the Head of Supply Network Operations (SNO) Transformation, he works to drive maturity and continuous improvement in SNO’s ‘Ultimate Control Tower’ digital transformation for end to end visibility and prescriptive, synchronised supply networks.
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Tuesday, 27 September, 2022 / 05:00 PM - 05:30 PM BST
Case Study: Delivering Business Transformation Through Strategic Supply Chain Reinvention

BAT has rapidly redesigned and synchronized its supply chain to succeed as an electronics-based, multi-nodal, circular network operation. Martyn Edwards, Head of BAT´s Supply Network Operations Transformation, will detail how the accelerated delivery of its integrated ‘ultimate control tower’ strategy, has been central in delivering new multi-category platforms to consumers, who are shifting in preference towards next-generation products versus traditional combustible tobacco offer.

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