Q: How has this topic evolved? That is, any major changes in the market? Changes in strategy? Changes in technology?
A: Digital transformation is one of the hottest topics at Gartner right now. We continue to sharpen our definitions of what digital transformation really means. The term is broadly used by technology firms, consulting firms and agencies. It seems that every digital project is considered digital transformation. It is confusing. One of our biggest opportunities is to continue to help client organizations develop what we call “digital ambition” — having a clear vision of what digital technology and digital business means for the future of the organization. We will continue to share best practices of how organizations are overcoming barriers to digital transformation.
In strategy, 62% of CEOs tell Gartner they have an initiative in place to make their organizations more “digital.” In technology, CIOs tells us they have strong interest in advanced analytics, artificial intelligence technologies, blockchain, cybersecurity, conversational platforms and the Internet of Things.
Q: What’s one of the biggest mistake organizations make when it comes to this topic?
A: Not being clear on what they mean by digital transformation. Are they looking to their digital strategy to help them use technology to improve their existing business model — digital optimization — or are they using technology to help them create a new business model or new public services that otherwise could not exist without those technologies — digital business transformation?
Q: How are IT leaders leveraging this topic to transform their organizations?
A: More and more of our IT clients are helping their organizations have the tough conversations on what digital means for the enterprise — either as a catalyst or partnering with the executive team. They are also evolving their IT organizations and core technology platforms to provide better enterprise agility to take advantage of digital opportunities. Some are even creating cross-functional, cross-enterprise digital teams to identify, develop and scale digital initiatives that lead to growth.
Q: Finish this sentence: If organizations don’t get their digital transformation right, they will …
A: … be destined to just have a collection of digital projects.