Guest Keynote
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Linda Kaplan Thaler

Linda Kaplan Thaler

Business Leader, Author, Communications Expert

Advertising Hall of Famer Linda Kaplan Thaler is responsible for some of Americas most famous, relevant and touching advertising campaigns in the industry. Much of her work has become part of the American pop-culture landscape. She has authored and composed jingles that are among the industry’s gold standard, including I Don’t Wanna Grow Up, I’m a Toys R Us Kid, and Kodak Moments. Today, Linda is a world renown motivational speaker and is President of Kaplan Thaler Productions. Linda is also a celebrated author and television personality.

 

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"For every Olympic Gold winner, there are at least a million other people walking the planet who could win that medal. The difference is the grit factor. So start doing those pushups.”
Sunday, 04 November, 2018 05:00 PM|Sunday, 04 November, 2018 05:45 PM

Industry Closing Keynote: Grit to Great — How Perseverance, Passion and Pluck Take You from Ordinary to Extraordinary

In her Grit to Great lectures, Linda Kaplan Thaler tackles a topic that is close to her heart, one she believes is the real secret to her own success and in the careers of so many people she knows and has met. New research proves that the real secret to success isn’t some rarefied “It” factor, it’s the “grit” factor. And each and every one of us can possess it. Drawing on the latest research in positive psychology and personal success, as well as a cornucopia of stories and practical “how to” tips and exercises, Thaler discusses why those who develop and possess the character traits of grit (Guts, Resilience, Initiative and Tenacity) outperform individuals with genius IQ’s, virtuoso talent, unlimited financial resources or a private school education. Individuals with high grit quotient do better in school, work, the playing field, in relationships and life. Her message is relevant to a broad range of audiences from entry level employees and budding entrepreneurs to C-Suite executives. Her inspiring message is that grit is something we all can embrace and develop whether you are nine or ninety.

About the Speaker

Advertising Hall of Famer Linda Kaplan Thaler is responsible for some of Americas most famous, relevant and touching advertising campaigns in the industry, including the Aflac duck quack heard round the world and the daring Yes, Yes, Yes for Clairol Herbal Essences. Much of her work has become part of the American pop-culture landscape. She has authored and composed jingles that are among the industry’s gold standard, including I Don’t Wanna Grow Up, I’m a Toys R Us Kid, and Kodak Moments.

 

She holds numerous Clio Awards and Cannes Lions for her ground breaking advertising campaigns. Linda served as Chairman of Publicist Kaplan Thaler, a fully integrated advertising agency that was the U.S. flagship within the Publicis Worldwide Network. Its blue-chip client roster included: P&G, Citi, Nestle, LOreal, Pfizer, and Wendys, to name a few. Previously, Linda was CEO and Chief Creative Officer of the Kaplan Thaler Group, which she founded in 1997 and grew from a fledgling start-up to a company with over a billion dollars in billings. Linda has worked on several political campaigns, including the presidential runs for Clinton/Gore in 1992 and Hillary Clinton in 2008.

 

Today, Linda is a world renowned motivational speaker and is President of Kaplan Thaler Productions. Linda is also a celebrated author and television personality. Her collaborations with coauthor Robin Koval have all become national bestsellers: Bang! Getting Your Message Heard in a Noisy World, The Power of Small, and The Power of Nice. Their newest bestseller, GRIT to GREAT, has been listed as one of the top business books for 2015.

 

Ms. Thaler is a familiar face in the media, having appeared on The Apprentice, Good Morning America, The Today Show, CNN and Fox News. Linda hosted the Oxygen television series Making It Big, as well being a judge on the Marc Burnett reality series, Jingles. Linda’s talents have earned her the prestigious Matrix Award, the Advertising Woman of the Year Award, the UJAs Mac Dane Humanitarian Award, and the Women’s Leadership Exchanges Compass Award, and was named one of Advertising Ages Most Influential Women in Advertising. Linda has also won New York Women in Film and Televisions Muse Award, the first woman in advertising to receive this honor.

 

A native New Yorker, Linda is a Phi Beta Kappa and Magna cum Laude graduate of CCNY, with a bachelor’s degree in psychology and a master’s degree in music. Linda currently sits on the Advisory Council for The Colin Powell School at CCNY and also served as the 2010/2011 President of New York Women in Communications. Linda is married to composer Fred Thaler and has two children, Michael and Emily.

Hear it first at Symposium/ITxpo.