Marcel van de Lustgraaf
Case study

Marcel van de Lustgraaf

CDOO - Chief Digital Operations Officer
Marcel van de Lustgraaf is Chief Digital Operations Officer at Bovemij. For the last 60 years Bovemij has been providing a variety of insurance services such as auto, fire, legal assistance, financing and other business services to mobility companies – vehicle dealerships, fleet owners, and service centers – in the Netherlands to help them compete successfully in the marketplace. To keep fulfilling its mission of helping this ecosystem stay competitive in a digital world, Bovemij realized its digital strategy to expand the ecosystem and bring in a richer set of offerings that ecosystem participants could use to connect better with digital native consumers. Bovemij’s Digital Mobility Platform connects her mobility partners with the many consumers in a B2B2C model across the Netherlands.
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