Nick Fry is the Former CEO and co-owner of Mercedes AMG Petronas F1 and was responsible for building the teams that won the 2014 and 2009 F1 Drivers and Constructors Championships. Working in F1 since 2002, he led a management buyout of Honda, creating Brawn GP and led the team to its first F1 victory and subsequent World Championships. Nick shares his insights and vision on how individuals and organizations can win and maintain high performance in highly competitive markets, drawing on the parallels from the fascinating world of F1. He demonstrates the key factors for decision makers wanting ROI from strategic planning and execution of programs, ranging from management buyouts to developing innovative marketing and change management. A highly respected leader, he combines sports and commercial management experience, delivering outstanding results in global, cross-cultural environments.