Top performers tend to defy conventional thinking during disruptions to emerge as winners. The most successful organizations take calculated risks to set them apart from the pack during any “turn.”

Turns can be economic, geopolitical, environmental, social or competitive, to name a few.

In motor racing, it is in the turns that the best performers take risks and make their moves. They brake late and then accelerate out of turns instead of simply pushing the brakes of risk aversion. Their vehicle is uniquely prepared to “win in the turns.”

Enterprises can win in the turns by strengthening the three pillars for success: strategy, cost and talent.

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