2020 topic highlights

Emerging technologies
Anticipate how AI, IoT, blockchain and other emerging tech impact your market, and learn which new technologies to invest in next.

Route to market
Don’t wait for the competition. Learn new go-to-market practices to accelerate sales cycles and increase win rates that put your business ahead of the game.

Growth opportunities
To gain revenue and market share growth, you must first understand how the markets and competition are changing. Learn where the biggest growth opportunities are for technology service providers.

Vision and strategy
Changing customer needs, new technologies and rapid change require companies to stay at the forefront of innovation. Learn the tools you need to get your team there.

Sales enablement/strategies
Understand shifting customer needs so that you can prioritize your product management efforts and feature and function strategies.

Product/service differentiation
Learn how to develop your product positioning and messaging to differentiate your product from the competitions’.

Innovation and disruption
Learn what disruptive elements are coming next, and get the frameworks and strategies you need to face them with confidence. 

Customer success and experience
Get the best practices you need to maximize the lift you see from your account-based marketing efforts.

Ecosystems, partnerships and channels
Learn how you can expand beyond your current market by building effective partnerships and ecosystems.

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