Product Management Strategies for Success

Product leaders face a rapidly changing environment in the planning, development, launch, and management of the organization’s products. You’re likely looking for insights on investment and portfolio strategies that will help you evolve your product for the next big market shift.


Learn how to stay ahead — explore this Gartner research, which provides valueable insights to successful product management. Then explore related sessions at Tech Growth & Innovation Conference 2019 for an even deeper dive into the critical issues facing product managers today.

Ebook: The Product Managers Guide to Growth 

Product management plays a key role in technology service provider growth. Speed, agility and innovation define the new playing field for product managers. The rewards are better products and better business models that deliver sustainable growth for the business, and must-have products and services for the end user.



Article: Improve Your Technology Product Differentiation

In the crowded technology industry, competitive differentiation is one of the most difficult tasks that technology service providers (TSPs) face. When trying to differentiate product or service offerings, many TSPs fall back on features and functionality rather than advancing customer value.



Related agenda track for Product Managers at Gartner Tech Growth & Innovation Conference
Track B: Drive Digital Product Disruption and Differentiation


The product manager’s challenge of managing evolution and innovation within a technology business has never been greater. Global competition, accelerated development timelines, and unprecedented disruption through emerging technologies such as the Internet of Things, artificial intelligence and blockchain have been game changers. Explore the expanding technology landscape and how to differentiate your products and services.


What you’ll learn in the sessions in this track:


•       Differentiation techniques for products and services to gain competitive advantage

•       How to create a solid feature and function product strategy

•       How to build and measure a best-practice product management organization

•       The disruptive technologies that will impact the life of your products and services



Experience the Gartner Difference.