Track B: Drive Digital Product Disruption and Differentiation
The product manager’s challenge of managing evolution and innovation within a technology business has never been greater. Global competition, accelerated development timelines, and unprecedented disruption through emerging technologies such as the Internet of Things, artificial intelligence and blockchain have been game changers. Explore the expanding technology landscape and how to differentiate your products and services.
What you’ll learn in the sessions in this track:
• Differentiation techniques for products and services to gain competitive advantage
• How to create a solid feature and function product strategy
• How to build and measure a best-practice product management organization
• The disruptive technologies that will impact the life of your products and services