Gartner Tech Growth & Innovation Conference 2019 Tracks Announced
Sustained revenue and market share growth is a challenge for any technology company. General managers and portfolio leaders require the foresight to predict and navigate the shifts in technologies, predict markets and models that could destabilize their businesses and take the organization in new directions. This track takes a data-and-analytics driven deep dive to identify the highest growth and profitability opportunities for providers.
Global competition, accelerated development times and an unprecedented scale of disruption from emerging technologies such as IoT, AI and blockchain have made the product manager’s challenge of managing evolution and innovation even greater. Whether you are a software, hardware, solutions or services provider you need to learn about the emerging discipline of digital product management. This track explores the expanding technology landscape and how to differentiate your products and services to gain competitive advantage.
Product marketers are challenged with understanding market dynamics and providing value throughout the buying cycle in order to attract buyers and keep their attention. Explore how to align your sales and marketing efforts to meet the needs of today’s buyers. With this track discover go-to-market best practices (GTM), increase your impact with account-based marketing programs and learn how to better attract and retain customers.
Technology CEOs face unprecedented disruption to traditional business models due to changing client demands. Technology providers must continually reinvent their organizations to ensure that they are ever evolving for sustainability and growth. This track explores how technology providers can structure organizations that scale either alone or with effective partnerships and ecosystems and much more.