We are in the midst of a significant disruption — caused by emerging technologies, changing buyer dynamics and shifting markets. To succeed and grow revenue, technology providers must identify opportunities, prioritize investments and align offerings to ever evolving business requirements. Today’s pressure points must be examined, and providers must deal with disruption intentionally vs. reactively.
International futurist Ben Hammersley talks about the future of technology, society, and culture, the nature of innovation and the possibilities of prediction, the lessons we can learn from fighter pilots and surgeons, the religious symbolism of the hoodie, the companionship of robots, and how to create a world-class organisation-wide culture of invention and improvement.
A key aspect of the increasingly important global digital narrative is the role of digital dragons. These organizations, like Baidu, Alibaba and Tencent (BAT), and Google, Amazon, Facebook and Apple (GAFA), have digital-first cultures, are digital employers of choice, have highly scalable services, data mastery, deep pockets, evolving platforms and ecosystems with powerful capabilities. They have increasing ambition that crosses and blurs industry boundaries. How should traditional companies and governments think about them, plan with them in mind and choose whether and how to use, compete, partner or ignore them?
In this workshop, attendees work together to create a clear positioning platform using a framework that has helped well over 1,000 Gartner clients build the foundation for improved messaging. Positioning is an essential element of effective communications, providing clarity on target customers, needs, compelling reason to buy, competition and differentiation.
In this workshop, attendees work together to develop compelling stories, using a standard approach (situation-impact-resolution). Messages are not memorable, stories are. We will explore how to bring your customers into your stories and tailor them for different roles and different stages of the buying process.
Product leaders in the past have struggled to assess and understand the maturity of their product management teams due to lack of standardization in the profession. This session will introduce the Gartner PM Score, a tool to help product management organizations assess their owe maturity across a variety of disciplines and identity best practices and recommendations for improvement.
Messaging aligned to business issues is most likely to attract today’s buyers and inspire new projects, which can produce more leads and competitive differentiation. In this clinic you will learn multiple methods to develop business outcome messaging and work together with other attendees to create elevator pitches for your solutions that will create new opportunities.
You don’t have to be different and/or better to differentiate. Differentiating yourself against the world is impractical. Differentiation is about creating perceptions of difference (even where differences don’t really exist). It’s as much a sales enablement play as it is a marketing task. Come along to an interactive discussion. Bring a friend! But more importantly, bring a question!
Emerging technology and service providers are often challenged in choosing the right routes to market to scale the business. Tech CEOs will be able to ask specific questions about their route to market strategy and get answers from Gartner's Go-to-Market analysts.
Managed services providers focused on IoT-enabled digital business are emerging as a strong channel to market for IoT solutions. Learn how these providers are engaging in innovative business models based on outcomes, contingent fees and shared risk. These practices are going to require the same innovation and flexibility from their OEM and ISV partners.
Products don’t drive success in the future technology business scenario. It will be the ability to orchestrate real improvements to your customers’ businesses that will do so. It is now time for product and services' leaders to drive a connected go-to-market model and become challenger product leaders. We present a view of the portfolio leader of the future drawing on results of our 2019 General Manager survey.
Planning, developing, introducing and managing the lifecycle of products and services depends on how successful a product manager is in improving cross-departmental collaboration. How and what tools to use to engage sales and marketing, developers and engineers, executives and finance, and customer support and service in product management will be shared and discussed in this session.
The core principles of DevOps calls for flexibility, collaboration and multidisciplinary teams. Delivering DevOps as a service must work within the constraints of a contract with clear roles and responsibilities. In this roundtable discussion, the group will consider how to go behind providing hosted CI/CD tools to build a service offering which fully delivers on the promises of DevOps.
The pressures to achieve growth objectives in the midst of acquisition integration are high. Achieving and exceeding the business case happens only with foresight into the critical elements that will drive its customer success – before the purchase is made. Make a training plan， get out the door， visualize the moment you cross the line – before the race has begun.
Service line managers in consultancy and implementation service companies have taken very different approaches from those of product managers in product companies. The trend toward “as a service” offerings means that some service line managers must change their approach and adapt best practices from product management.
1. What are best practices for service line management?
2. How are service providers' businesses changing, and what does this mean for service line managers?
3. What can service line managers learn from traditional product management best practices?
In this session, attendees will learn where they should be investing in marketing to be most successful. We'll share marketing budget benchmark research as well as average conversion rates within the sales and marketing funnel. Attendees will learn which channels and calls-to-action impact conversion rates and how to apply this information when building demand generation programs.
The IT services market is in a state of disruption. Services capabilities expand addressable markets and create opportunity for differentiation. However, not all service offerings offer the same growth and profit opportunities. In this session, we use Gartner’s IT Services Market Opportunity Map to illuminate the most attractive services' markets and discuss current trends that are driving change.
It takes more than a press release to launch a new product. The hope of a sales surge driven by a splash event is outdated, replaced with the recognition that to drive business, a strategic approach to product launches is required. In this session, we will share the critical steps for preparing and executing a technology product launch.
Executive leaders are turning to design thinking as a fundamental method for driving innovation. This session provides key steps to unlock insights into how customer experience innovation can be used as a lever to differentiate your offerings and disrupt competition.