Explore the latest conference topics and stay ahead

Product marketers are in a unique position to drive success and growth for their technology and service provider organizations. But in order to do so, they must understand shifts in the customer lifecycle and the competitive environment.

Keep a finger on the pulse of technology buyer preferences and behaviors with key research-backed data.

Explore Gartner research for technology product marketing and sales leaders

• Learn how technology and service provider product teams can get ahead during times of uncertainty. Read the e-book. 
• Discover what you can do to shorten the buying cycle and increase customer retention. Learn more here. 
• Learn about the top strategic technology trends of 2020 and how to market your products. Read more here. 

Track C: Growing Your Customer Base

Technology innovation is accelerating. New competitors and business models abound. Shifts in buyer priorities are continuing to proliferate. As a result, buyers are constantly reworking their technology plans and shopping for new innovation. Providers must earn high-quality deals that convert to high-value customers. Learn how to adjust GTM practices and win in this shifting environment.

Address your most pressing challenges

• Shifts in the buying and customer lifecycles
• Demand generation for your technology product
• Using storytelling to create value and differentiation

Explore additional content pertinent to your role in our other tracks.