Technology and service providers (TSPs) struggle to differentiate themselves with buyers, even when offering “disruptive” technology.
TSP Marketers must communicate both disruptive business value and the value of disruptive technology.
In this infographic, you can discover the ‘Paths to value for disruptive technologies’. This easy to follow flow-chart will help you determine where your technology sits in the market and how you can be more disruptive.
Download our 3-step guide on 'Creating Differentiation through Disruption'.