To run a successful business, companies need to think futuristically. Technology and service providers should understand market shifts and trends, enabling themselves to determine where and when disruption will hit.

Technology and service providers (TSPs) must decide what to do when disruption strikes. They can attack it head-on or avoid the disruption… which isn’t always the best option!

We all remember a company who chose to avoid the disruption that Netflix created. As a result, Blockbuster went bankrupt in 2010 and Netflix remains to be the market leader.

There are many actions you can take to tackle disruption, most of which will grow your market share and dominance. 

For more insights into the coming disruptions, how to tackle and grow market share through it and become a market leader, join us at the Gartner Tech Growth & Innovation Conference, 18 - 19 May 2020 in London, UK. View the agenda here.