We are in the midst of an unprecedented wave of innovation. Fast-moving emerging technologies, changing buyer dynamics and shifting markets are causing significant disruption. Automation, cloud, consumerization, virtualization and IoT, among other trends, are shaping a dramatically different future. To succeed, you have to take on disruption intentionally, not just react to change.
Those who stay in a reactive mode will lag behind those who take a proactive stance. Success will depend on developing a well-informed, dynamic, and — most importantly — intentional, proactive strategy based on a deep understanding of your customers, your competition and where you need to prioritize your investments. It’s more important than ever to seek out the industries, regions and business priorities with high adoption speed and the greatest potential for growth.
This is a fierce, highly competitive marketplace. In addition to the right product, the follow-through has to be there. You need the right messaging and positioning, and you need the ability to reach the right sales channels and be a robust partner in your technology ecosystem, and you need a high level of operational readiness.