Tech product management has remained "inside-out" focused on technology features and functions for too long. For products and services to generate growth and be successful in today's markets, the role of product managers must be redefined and transformed with a structured framework that includes research, "outside-in" perspectives, and recognizes the impact of digital technologies on the business.
Speaker bio
Emil Berthelsen
VP Analyst
Emil Berthelsen helps Gartner clients with the challenges of achieving best practices in technology service provider areas of product management, Industrial IoT and predictive maintenance.
The impact of digital technologies has changed the market landscape. The speed of change of technology and market has accelerated. New buyer behaviors have emerged. Approaches to differentiate, disrupt and leverage data-driven insights have become mission critical. Technology service providers and their product managers remain constantly challenged to achieve excellence, and with the assistance of Gartner and our insights, we aim to support and navigate our clients through these challenging journeys.
Digital business transformations have become commonplace catalysts for change. To navigate these changes in Product and Service Management as well as the complexity behind IoT, Emil helps Gartner clients identify the issues, explore their options and implement the best practices to achieve sustainable business success. Writing research and addressing end user and service provider inquiries for Product Management, Industrial and Commercial IoT and predictive maintenance, Emili s closely involved with such topics as product life cycle management and product leadership as well as Commercial and Industrial IoT platforms, IoT data and analytics and data monetization.
Emil remains a thought leader for Gartner's Product Management and IoT research, contributing and driving such provocative topics as The Next Generation Product Manager, the Closing Chapter of IoT Marketing and IoT Product Management.
Read More
Read Less
The impact of digital technologies has changed the market landscape. The speed of change of technology and market has accelerated. New buyer behaviors have emerged. Approaches to differentiate, disrupt and leverage data-driven insights have become mission critical. Technology service providers and their product managers remain constantly challenged to achieve excellence, and with the assistance of Gartner and our insights, we aim to support and navigate our clients through these challenging journeys.
Digital business transformations have become commonplace catalysts for change. To navigate these changes in Product and Service Management as well as the complexity behind IoT, Emil helps Gartner clients identify the issues, explore their options and implement the best practices to achieve sustainable business success. Writing research and addressing end user and service provider inquiries for Product Management, Industrial and Commercial IoT and predictive maintenance, Emili s closely involved with such topics as product life cycle management and product leadership as well as Commercial and Industrial IoT platforms, IoT data and analytics and data monetization.
Emil remains a thought leader for Gartner's Product Management and IoT research, contributing and driving such provocative topics as The Next Generation Product Manager, the Closing Chapter of IoT Marketing and IoT Product Management.
Monday, 18 May, 2020 / 10:20 AM - 10:40 AM BST
Redefine Product Management Priorities to Reduce Product Failures
Tuesday, 19 May, 2020 / 01:30 PM - 02:00 PM BST
Improving Your Product Management Maturity
Using the Product Score maturity model as a guide, present the most common efforts that product teams can adopt in order to mature their organization's product approaches.