Nobody can keep up with technology. The constant deluge of updates, facts and figures is dizzying at best and often paralyzing. The magnitude of this overload is unique to tech. Many buyers are scared of tech and overwhelmed by the change it propels. They don’t understand it and are afraid they’ll make the wrong choices. More facts on how your technology is better will not ease their burden or penetrate the wall of information noise. You must tell a better story.
Dr Pippa Malmgren will describe why the Knowledge Doubling Curve means that narrative and feelings will beat numbers and facts every time. Storytelling is the key to sales in a high-tech world. People are increasingly buying trust not tech. Tech is about facts. Trust is about feelings and faith. It is about believing your story. Multisensory storytelling is the new skill set technology leaders must master.
Dr. Malmgren will guide us into a new storytelling space - the 4th dimension. The 4D world is a data-driven environment where the stories are formulated by and told to our digital personas. It is where people can see reality with vastly more precision than ever before. The 4D world is a highly transparent space where what we say and what we do must align. Trust is won and lost in the 4th dimension through digital revelations. The turns in the 4D space are not just curvier, they are faster. Gaining attention and closing deals is hard when everybody is drowning in data and afraid to make a decision. The people and organizations that build the deepest trust will gain the greatest lead. Dr. Malmgren will explain why quality messaging in plain English is an essential sales tool in the 4D tech world.
Speaker bio
Guest speaker
Dr. Pippa Malmgren
Economist and Co-Founder
Pippa Malmgren is a former Presidential advisor who co-founded H Robotics, which makes modular, AI-led, commercial-use drones for a wide range of industries including mining, oil and gas, insurance and public safety. Malmgren founded the DRPM Group, which advises institutional investors worldwide on investment trends and is a platform for her public speaking. She is a strong supporter of entrepreneurship in the economy.
She served President George W. Bush in the White House and on The National Economic Council where she handled all financial market issues. She also dealt with terrorism risks to the economy for the President after 911. Prior to that, she was the Chief Currency Strategist for Bankers Trust and then the Deputy Head of Global Strategy at UBS. She also ran Bankers Trust’s Asset Management business in Asia from Hong Kong. She was named a Global Leader for Tomorrow by the World Economic Forum twice in 2000 and 2001.
She won the Intelligence Squared Debate on Robotics in 2015. She is ranked in the top 25 Most Influential Economists in the World and in the top 5 Most Powerful Women in Finance in 2017.
She is also an author. In 2016, her book Signals: How Everyday Signs Help Us Navigate the World’s Turbulent Economy became a best-seller on Amazon in four categories after she crowd-funded it on Indiegogo. She also wrote Geopolitics for Investors which was commissioned by the CFA.
Pippa Malmgren is a Non-Executive Board Member of the Department of International Trade in the UK, advising on trade and Brexit. She also serves on the British Ministry of Defence Working Group on Global Strategic Trends and briefs Britain’s top Generals at Sandhurst. She serves on several advisory boards and working groups: She Chairs the Lewis PR Advisory Board (LAB) and is on Advisory Boards at The British Standards Institute, Real Vision TV, the British Science Association’s Huxley Summit and Indiana University’s School of Public Policy and Environmental Affairs as well as the Indiana University Manufacturing Initiative. She often participates in the Pentagon’s scenario sessions with the Office of Net Assessment.
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She served President George W. Bush in the White House and on The National Economic Council where she handled all financial market issues. She also dealt with terrorism risks to the economy for the President after 911. Prior to that, she was the Chief Currency Strategist for Bankers Trust and then the Deputy Head of Global Strategy at UBS. She also ran Bankers Trust’s Asset Management business in Asia from Hong Kong. She was named a Global Leader for Tomorrow by the World Economic Forum twice in 2000 and 2001.
She won the Intelligence Squared Debate on Robotics in 2015. She is ranked in the top 25 Most Influential Economists in the World and in the top 5 Most Powerful Women in Finance in 2017.
She is also an author. In 2016, her book Signals: How Everyday Signs Help Us Navigate the World’s Turbulent Economy became a best-seller on Amazon in four categories after she crowd-funded it on Indiegogo. She also wrote Geopolitics for Investors which was commissioned by the CFA.
Pippa Malmgren is a Non-Executive Board Member of the Department of International Trade in the UK, advising on trade and Brexit. She also serves on the British Ministry of Defence Working Group on Global Strategic Trends and briefs Britain’s top Generals at Sandhurst. She serves on several advisory boards and working groups: She Chairs the Lewis PR Advisory Board (LAB) and is on Advisory Boards at The British Standards Institute, Real Vision TV, the British Science Association’s Huxley Summit and Indiana University’s School of Public Policy and Environmental Affairs as well as the Indiana University Manufacturing Initiative. She often participates in the Pentagon’s scenario sessions with the Office of Net Assessment.
Tuesday, 19 May, 2020 / 08:45 AM - 09:45 AM BST