Nobody can keep up with technology. The constant deluge of updates, facts and figures is dizzying at best and often paralyzing. The magnitude of this overload is unique to tech. Many buyers are scared of tech and overwhelmed by the change it propels. They don’t understand it and are afraid they’ll make the wrong choices. More facts on how your technology is better will not ease their burden or penetrate the wall of information noise. You must tell a better story.
Dr Pippa Malmgren will describe why the Knowledge Doubling Curve means that narrative and feelings will beat numbers and facts every time. Storytelling is the key to sales in a high-tech world. People are increasingly buying trust not tech. Tech is about facts. Trust is about feelings and faith. It is about believing your story. Multisensory storytelling is the new skill set technology leaders must master.
Dr. Malmgren will guide us into a new storytelling space - the 4th dimension. The 4D world is a data-driven environment where the stories are formulated by and told to our digital personas. It is where people can see reality with vastly more precision than ever before. The 4D world is a highly transparent space where what we say and what we do must align. Trust is won and lost in the 4th dimension through digital revelations. The turns in the 4D space are not just curvier, they are faster. Gaining attention and closing deals is hard when everybody is drowning in data and afraid to make a decision. The people and organizations that build the deepest trust will gain the greatest lead. Dr. Malmgren will explain why quality messaging in plain English is an essential sales tool in the 4D tech world.