The Annual CMO Spend Survey Results: LinkedIn Live

Chief marketing officers (CMOs), like many executives, have had to make budget cuts during 2020. Beyond the budget challenges that the coronavirus pandemic has introduced this year, results from the recently released Gartner CMO Spend Survey allow you to hear more about:

  • What happened when CMOs made choices around their marketing operations amid these budget cuts
  • Response-phase activities and actions, and their impact for marketing departments 
  • CMOs’ current capabilities and top priorities
  • Brand approaches and messages to unprecedented times in the market