Stories are the primary form of human communication and a powerful tool for generating innovation and engagement. The evolution of humanity is closely associated with storytelling, as our brains are configured to pay attention to stories, create them, process them and distribute them - the greater the connection of the story to each person's individual context, the greater its the power to attract attention and engage. A strategy is a story. A report is a story. A thought is a story. Data is the food of any story, and the better we can get and articulate our data in each context, the greater the power of the story we create. This presentation discusses how to use artificial intelligence by articulating data to create smart storytelling, leveraging its strategic use in business environments.