Application leaders need to deliver compelling experiences that keep customers coming back and employees engaged, creative and effective. Whether your application “user” is internal or external, experience makes a difference.

Strategic Roadmap for CRM Technologies

Pursuing customer centricity as part of digital transformation often results in changes to CRM applications. Application leaders supporting CRM and the customer experience must develop a roadmap to manage their CRM application portfolios, architecture and processes to match changing requirements.

Download the full research article: Strategic Roadmap for CRM Technologies

We’ve got you covered

At Gartner Application Strategies & Solutions Summit, you’ll find a full track exploring the latest strategies for delivering an effective and engaging customer and employee user experience. Join us this year to make sure your application strategy benefits from leading-edge insights on superior user experiences.

Key experiences topics on the agenda include:

  • Building superior CX/DX/EX/UX
  • Design thinking
  • Using AI to create customer experiences of the future
  • Design for next-gen experiences
  • Customer analytics

Recommended sessions on the agenda include:

  • Three Bold Strategies for Customer Experience Victory
  • Creating a Personalized Customer/Employee Experience-Focused Culture
  • Applying Digital Transformation Objectives to B2B Human-to-Human CX Processes