Innovation is difficult, and taking ideas from the whiteboard to real world success is rare. But it doesn’t have to be. New York Times best-selling author Jake Knapp believes any team can create a culture of innovation by shifting their approach to new projects. Through stories and hard-won lessons, Jake will explain how to get the best ideas from every person on your team, make great decisions without groupthink, validate ideas before wasting time, and set the course for building products customers love. Best of all, these changes bring teams closer to each other and their shared purpose—and foster true joy at work.