Trust is the remarkable force that enables us to navigate uncertainty, take leaps into the unknown, and to be confident in what we don’t know. In this energizing session, Rachel Botsman will challenge misconceptions around trust and inspire you to think differently about its relationship with change and innovation.
Why is trust tricky to ‘build’?
What enables people to trust a new product or service (or not)?
How can we design for trust in technology?
What emerging trust challenges lie ahead for tech?
Exploring more than a decade’s worth of research, Rachel will unpack powerful principles that are key to creating meaningful change.